Who is a Customer?
‘Customer is the king’ is an age-old business mantra.
According to Mahatma Gandhi,
“A customer is the most important visitor on our premises.
He is not dependent on us. We are dependent on him.
He is not an interruption of our work. He is the purpose of it.
He is not an outsider to our business. He is part of it.
We are not doing him a favour by serving him. He is doing us a favour by giving us the opportunity to do so”
And according to Henry Ford
“It’s not the employer who pays the wages.
Employers only handle the money.
It’s the customer who pays the wages”
The above quotes say the customer is the king.
Most of us agree too.
Is the customer really the king?
My friend, I feel it depends on so many factors.
Before any product is sold to a person- The customer is the king.
After the product is sold- the customer is at the mercy of the manufacturer and manufacturer is the king.
It’s altogether a different matter whether you stick to that particular manufacturer or jump to a different manufacturer…remember that you are no more a king.
Of course, you got every right to fight things in a consumer court.
Then how can you claim to be a king?
The customer is always right
You know this motto.
But these days we are coming across many customers, cheating the product sellers by wrongfully telling them that the product is deficient.
On the other hand, we don’t find many dedicated customer-oriented businesses.
And social media platforms not doing anything helpful.
Complaints spread like a wildfire.
Competition among sellers has become terrible
With competition being fierce, the manufacturers are offering unbelievable offers and in the process, the quality suffers.
This fact about the ‘cheap quality of the product is conveniently forgotten by the customer.
Customers talk bad about the seller and the sellers talk bad about the manufacturer.
I guess the legal fraternity is benefitted.
What are my thoughts?
My guess is both customers and product sellers/manufacturers are at fault.
Both blame each other.
Both customer and the product seller cheat each other.
Looks like they are made for each other.
What are your thoughts and experience?
Who is at fault as per you?
Please share your views.
Thank you for your visit.
Take care, my friend.
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Photo by Porapak Apichodilok-Pexels